Privacy Policy
Effective Date: [4/22/2025]
1. Introduction
We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website, use our services, or interact with us, including through SMS communications.
2. Information We Collect
We may collect the following types of information:
Personal Information: Name, email address, phone number, mailing address, and payment information when you register, make a purchase, or contact us.
Non-Personal Information: Browser type, operating system, IP address, and browsing behavior collected through cookies and similar technologies.
3. How We Use Your Information
We use the collected information to:
Provide and improve our services.
Process transactions and send related information.
Respond to inquiries and provide customer support.
Send promotional communications, if you have opted in.
Analyze website usage to enhance user experience.
4. Information Sharing and Disclosure
We do not sell or rent your personal information. We may share information with:
Service Providers: Trusted third parties who assist in operating our website and conducting our business, provided they agree to keep information confidential.
Legal Requirements: When required by law or to protect our rights, property, or safety.
5. Data Security
We implement appropriate security measures, including SSL encryption, to protect your personal information. However, no method of transmission over the Internet is 100% secure.
6. Cookies and Tracking Technologies
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand how visitors interact with our website. Google Analytics uses cookies and similar technologies to collect information such as your IP address, browser type, referring/exit pages, and usage patterns. This data is stored by Google on servers in the United States and is used to compile reports on website activity and usage.
Google may also use this data to personalize ads on its own network. For more information about how Google uses your data, visit: https://policies.google.com/technologies/partner-sites
If you wish to opt out of Google Analytics tracking, you can use Google’s browser add-on available here: https://tools.google.com/dlpage/gaoptout
We use cookies to enhance your experience, analyze site traffic, and serve targeted advertisements. You can control cookie preferences through your browser settings. Disabling cookies may affect site functionality.
7. SMS Campaign Policy
By submitting your phone number through any form on our site, you consent to receive communications from us via SMS or phone calls, including for marketing purposes, subject to your opt-out rights as described below.
7.1. Consent and Opt-In
By providing your mobile number and opting into our SMS program, you consent to receive text messages from us. Message frequency may vary. Standard message and data rates may apply.
7.2. Information Collected
When you opt into our SMS program, we may collect:
Mobile Phone Number: To send you SMS messages.
Name and Preferences: If provided, to personalize messages.
Interaction Data: Details about your interactions with our messages, including delivery status and response times.
7.3. Use of Information
We use the collected information to:
Send you transactional messages related to your account or purchases.
Provide promotional offers, updates, and other marketing communications.
Improve our services and customer experience.
7.4. Opt-Out Instructions
You can opt out of receiving SMS messages at any time by replying “STOP” to any of our messages. After opting out, you will receive a confirmation message, and no further messages will be sent unless you opt in again.
7.5. Data Sharing and Disclosure
We do not sell or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our SMS program, provided they agree to keep your information confidential and use it only for the purposes specified by us.
7.6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
7.7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
8. Credit Card Information Usage
8.1. Collection and Use
We collect credit card information solely to process authorized transactions, such as purchases or donations. This information includes the cardholder’s name, card number, expiration date, and security code. We do not use this information for any other purposes without your explicit consent.
8.2. Secure Processing
All credit card transactions are processed through Payment Card Industry Data Security Standard (PCI DSS) compliant payment gateways. These gateways employ encryption and other security measures to protect your data during transmission.
8.3. Data Storage
We do not store your credit card information on our servers. Any necessary information is securely stored by our payment processors, who are obligated to maintain the confidentiality and security of your data.
8.4. Access Control
Access to credit card information is restricted to authorized personnel who require it to perform their job functions. These individuals are trained in data protection and are bound by confidentiality agreements.
8.5. Disclosure
We do not sell, trade, or rent your credit card information to third parties. We may disclose your information only when required by law or to protect our rights and safety, or that of others.
8.6. Retention
We retain credit card information only for as long as necessary to complete the transaction or as required by law. After this period, the information is securely disposed of to prevent unauthorized access.
8.7. Your Rights
You have the right to access, correct, or delete your credit card information held by us. To exercise these rights, please contact us at 662-838-7900.
9. Your Rights and Choices
You have the right to:
Access, update, or delete your personal information.
Opt out of receiving promotional communications.
Disable cookies through your browser settings.
10. Children’s Privacy
Our services are not directed to individuals under 13. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly to stay informed about our information practices.
12. Contact Us
If you have questions about this Privacy Policy, please if there are any questions regarding this privacy policy, you may contact us using the information below.
60 Amy Ln Byhalia,
MS 38611 US
hillary@nortonequipmentco.com
(662) 838-7900